How to Sell Charity to a Skeptic
Acknowledge Their ConcernsMany skeptics worry about misused funds or lack of impact. Start by recognizing these are valid concerns, not something to dismiss. Show TransparencyHighlight how your charity uses donations—include facts, figures, annual reports, or third-party ratings. Transparency builds trust. Focus on Tangible ImpactShare real-life success stories and measurable outcomes. People are more likely to…