How to Sell Charity to a Skeptic

How to Sell Charity to a Skeptic

Acknowledge Their ConcernsMany skeptics worry about misused funds or lack of impact. Start by recognizing these are valid concerns, not something to dismiss. Show TransparencyHighlight how your charity uses donations—include facts, figures, annual reports, or third-party ratings. Transparency builds trust. Focus on Tangible ImpactShare real-life success stories and measurable outcomes. People are more likely to…

Non-profit Explained in Fewer

Non-profit Explained in Fewer

A non-profit organization exists to serve a social cause, rather than making profits for owners or shareholders. Its income is reinvested into its programs and services to further its mission, whether it’s education, healthcare, the environment, or community development. Simply put, non-profits work to make a positive impact, and their primary goal is to give…

The Next Big Thing in Fundrising

The Next Big Thing in Fundrising

Fundraising is constantly evolving. As technology advances and donor expectations change, so do the methods we use to engage and inspire generosity. At AIM Foundation, we’re always looking ahead to better understand how we can improve our fundraising efforts—and we believe these emerging trends are the next big thing. 1. Crowdfunding with a Personal Touch…